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Custom Web Design

We believe that your website is a reflection of your brand and a crucial element in connecting with your audience. It is essential in building trust and credibility with your consumers.

Our goal is to help our clients bring their brand to life through bespoke website design and development.

Our Services

We develop websites with both form and function, along with a design aesthetic that provides a bespoke user experience.

Content Creation

  • Copywriting
  • Custom Illustrations  
  • Photography
  • Videography

Custom Design

  • UI & UX
  • Art Direction
  • Site Architecture
  • Responsive Design


  • Content Migration
  • CMS
  • Custom Integrations
  • Tailored Training


  • Dedicated Server Hosting
  • 24/7 Website Support
  • Security & Update Monitoring
  • Monthly Reviews

Our Approach



Kick-off & Audits
In-depth discovery session with key stakeholders to understand the project at hand followed by audits on the existing website to review the performance, aided by analytical research and questionnaire findings

Site Architecture
Development of a sitemap outlining the hierarchy of all webpages



Development of a mood board illustrating the art direction of the website followed by a Home page concept based on approved art direction

Based on the approved Home page concept, the design of the remaining webpages for both desktop and mobile will take place

Utilizing our online prototyping tool, we will gather feedback efficiently as well as give the client a true representation of the final product



Set Up
Mapping of functionality and workflows to chosen CMS (content management system)

The Build
Development & integration of HTML/CSS followed by the building of custom integration points as outlined and determined in Planning & Research

Content Entry
The integration of the approved content (copy and imagery)



Rigorous internal testing on the website will be executed internally and when APB-acceptance levels are met, it will be sent to client for user acceptance testing.

The final phase of the build where website will be sent to client for testing plus ensuring it meets the agreed statement of work.



Run a code freeze on the build followed by executing our trusted pre-launch checklist to prepare the website for launch

launch of the website accompanied by launch day support to ensure success

Training sessions with the client and production of training manuals/documentation alongside the execution of a post-launch checklist


Post-Launch Support

Upkeep & Maintenance
Hosting on ABPs dedicated WP Engine server which provides up to 40% increase in site performance alongside daily backups and advanced monitoring

Success Package
With any project, ABP will recommend a suitable post-launch support package to ensure the success of the new website