Brand Development

We believe in crafting brands that are not just visual, but that are truly embodied by the customer experience. Our approach to branding encompasses all touchpoints, both online and offline, to create a holistic and memorable brand identity.

Our Services

Our branding services work cohesively to create a powerful brand presence.

Brand Messaging

Brand Positioning
Brand Story
Competitive Advantage
Value Proposition

Brand Personality

Brand Archetype Identification
Brand Traits
Brand Values

Verbal Identity

Strategy
Voice
Tone
Usage guidelines

Visual Identity

Brand Assets
Graphic Elements
Logo Creation
Style Guidelines

Our Approach

Discovery

Kick-off
In-person discovery session with the client to uncover insights on the brand, audience, and stakeholders as well as project-specific goals and benchmarks

Audits & Research
Execute audits across all aspects of the business from examining current brand assets to researching and crafting user personas from primary and secondary audiences