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Brand Development

We believe in crafting brands that are not just visual, but that are truly embodied by the customer experience. Our approach to branding encompasses all touchpoints, both online and offline, to create a holistic and memorable brand identity.

Our Services

Our branding services work cohesively to create a powerful brand presence.

Brand Messaging

  • Brand Positioning
  • Brand Story
  • Competitive Advantage
  • Value Proposition

Brand Personality

  • Brand Archetype Identification
  • Brand Traits
  • Brand Values

Verbal Identity

  • Strategy
  • Voice
  • Tone
  • Usage guidelines

Visual Identity

  • Brand Assets
  • Graphic Elements
  • Logo Creation
  • Style Guidelines

Our Approach

01

Discovery

Kick-off
In-person discovery session with the client to uncover insights on the brand, audience, and stakeholders as well as project-specific goals and benchmarks

Audits & Research
Execute audits across all aspects of the business from examining current brand assets to researching and crafting user personas from primary and secondary audiences

02

Brand Development

Concept Refinement
Refinement and further development of the brand concept

03

Brand Delivery

Brand Book
Delivery of finalized brand book including both visual, verbal and brand personality.