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Ronald McDonald House New York

RMH-NY is a non-profit organization focusing on pediatric cancer patients as well as their families.


  • RMH-NY


  • Web Design/ Digital Marketing

The Ask

RMH-NY is a non-profit organization operating in New York. They provide housing for children and families that have travelled there for their advanced cancer treatments. They needed a custom website that represented them and kept the RMHC branding at top of their minds. They tasked ABP with the following:

o  Create a new custom website

o  Develop an integration solution for a new donation platform

o  Provide a new platform solution for their existing marketing database

o  Create a board portal for key stakeholders to access key documents

o  Create micro websites and supporting marketing assets for their Annual Gala and Skate for the Greats event

o  Design marketing collateral for ongoing campaigns

o  Design monthly newsletters

The Challenge

Create a custom website that would allow RMH-NY to stand out in a saturated market of non-profits. The user flow needed to be seamless to allow users to navigate to the donations page and lessen drop-off.

Our Solution

ABP crafted a website with a focus on the user journey. The website architecture and sitemap needed to be concise and give the user the information they needed to make the required conversion. The technical aspect of the website had to be smooth to ensure page load times stayed optimized and did not disrupt the user experience.

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